Tuesday, October 28, 2008

Foot Locker vs. Finish Line


When it comes to footwear, I have two choices: Foot Locker or Finish Line. When I was younger, I almost always went to Foot Locker. Now, I seem to have graduated to Finish Line.
They have a much larger selection and a broader category of shoe types. I’ve also noticed Finish Line has more sales associates floating around in each department whereas I’ve seen 1 or 2 associates at the most at a Foot Locker.
Finish Line Foot Locker has become a casual shoe store with a small selection of running and basketball shoes. There apparel is limited and the stores are generally smaller than a Finish Line. I’ve also noticed the colors in the store are different; Finish Line has many different colors (white and blue especially) while Foot Locker really took black and white to new extremes. Almost every shoe is black, white or a mixture of both; rarely any other colors make it out on display.
Finish Line caters to more groups and offers a wider selection of both shoes and apparel. The ambience is a little different as well. Foot Locker is brightly lit while Finish Line is dulled and Foot Locker plays more rap and Finish Line more pop music. Judging by the traffic I generally saw at Crossroads Mall in Kalamazoo, I’m not the only one who prefers the Finish Line way of selling shoes.

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